Open rate

Click through rate

Bounce rate

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Bounce Rate

What are bounce rates (BR) and why are they important?

A bounce rate is the percentage of emails that couldn’t be delivered to recipients. It’s important because it highlights issues with your email list, like invalid addresses. High bounce rates can hurt your sender reputation, making it harder to reach your audience. Keeping your bounce rate low is crucial for maintaining a healthy and effective email marketing strategy.

Types of bounces

Hard Bounce:

    • Definition: Permanent delivery failures due to invalid email addresses, non-existent domains, or recipient server rejections.
    • Impact: Hard bounces should be removed from the email list immediately to maintain list quality.

Soft bounce:

    • Definition: Temporary delivery failures due to issues such as full mailboxes, server downtime, or large email size.
    • Impact: Soft bounces may resolve over time, but repeated soft bounces should be monitored and eventually removed if they persist.

How to calculate a bounce rate

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Benchmarking email CTR

Benchmarking helps marketers compare their email performance against different industry, email type and regions. Want to compare your performance against your competition? Download our Global 2025 email benchmark report, the report will give you access to:

 

  • The most important email ratios per industry including travel, ecommerce & Retail, Financial, Automotive, and more.
  • Email KPIs across B2B and B2C in including open rates (OR), Click-through rates (CTR), Bounce Rates (BR) and more!
  • Marketing, Newsletter, and transactional email statistics.
  • And more!

    Get access to the benchmark here

    How can I influence my BR?

    • Email List Quality:
      • Valid and Updated Contacts: Regularly clean the email list to remove invalid addresses.
      • Permission-Based Lists: Use opt-in methods to ensure recipients want to receive emails.
    • Data Entry Errors:
      • Accuracy: Double-check email addresses for typos and errors during data entry.
      • Validation Tools: Use email validation tools to verify addresses before adding them to the list.
    • Sender Reputation:
      • Consistent Sending Practices: Maintain a good sender reputation by following best practices and avoiding spammy behavior.
      • Email Authentication: Implement SPF, DKIM, and DMARC to improve deliverability.
    • Content Relevance and Quality:
      • Engaging Content: Ensure the content is relevant and valuable to recipients to reduce the chances of emails being marked as spam.
      • Appropriate Frequency: Avoid overwhelming recipients with too many emails.
    • Technical Issues:
      • Server Configuration: Ensure the sending server is properly configured and not blacklisted.
      • Email Size: Keep email sizes manageable to avoid delivery failures.
    • Engage Inactive Subscribers:
      • Send re-engagement emails to inactive subscribers to confirm their interest.
      • Remove unresponsive contacts to maintain list quality.
    More Tips

    Tools to improve your email marketing campaigns

    Several tools and platforms can help measure and enhance email marketing performance. The three most important tools you need are Marketing Automation Platforms, Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs)

    • Customer relationship management platforms (CRM): Manage customer interactions and provide insights that enable personalized communication and lifecycle marketing. By segmenting customers based on various criteria and focusing on high-potential leads, CRM systems help in crafting emails that are relevant and effective, improving overall email performance.
    • Email / Marketing Automation Platforms: Streamline email marketing by automating workflows, conducting A/B tests, and utilizing dynamic content and behavioural triggers.
    • Customer Data Platforms (CDP): unify customer data from multiple sources, allowing for detailed customer profiles and targeted segmentation. This ensures emails are timely and contextually relevant, leading to higher engagement and click-through rates. 

    Integrating or getting an all-in-one platform with Marketing Automation, CDP and CRM ensures a holistic view of the customer, coordinated campaigns, and continuous optimization, resulting in better engagement and higher conversion rates.

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    Book a demo and learn how Deployteq can help you:

    • Increase revenue with hyper-personalised content at scale.
    • Save time by managing all communications from one place.
    • Accelerate time-to-market with one-click campaigns.
    • Engage audiences across email, WhatsApp, SMS, mobile app and more.
    • Fuel your marketing strategy with insights from our data model.
    • Seamlessly integrate your entire tech landscape. 
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