Email benchmark 2026
How does your email performance compare to the industry?
Discover key insights into the latest email marketing trends and performance metrics that define success in the digital landscape.
Explore Email Benchmark 2026 interactive dashboard
What’s in the Email Benchmark?
The Deployteq Email Benchmark 2026 comprises of billions of messages sent throughout the Netherlands and UK. What you’ll get in the benchmark this year:
- The most up-to-date landscape of email marketing, allowing you to compare your performance against the industry.
- Interactive elements so you can filter on industry, sector or compare year on year.
- A foundation to measure your KPI success across open rate, click through and optimal sending times.
Summary for 2026
56.9%
Average open rate
99.6%
Accepted rate
3.8 billion
Messages in 2025
5%
Average click through rate
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Book a demo and learn how Deployteq can help you:
- Increase revenue with hyper-personalised content at scale.
- Save time by managing all communications from one place.
- Accelerate time-to-market with one-click campaigns.
- Engage audiences across email, WhatsApp, SMS, mobile app and more.
- Fuel your marketing strategy with insights from our data model.
- Seamlessly integrate your entire tech landscape.
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