Open rate

Click through rate

Bounce rate

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Email Benchmark 2026

Click along to see the stats in your industry

Below you’ll find our annual Email Benchmark! The fully interactive dashboard allows your to click and select your industry and sector, meaning you can compare the KPIs that are important to you.

Our data originates from billion messages sent in the Netherlands and the UK, with the majority of data from Dutch companies. If you have any questions about the data we use, please don’t hesitate to get in touch.

*Since this dashboard is used to compare performance across different years, we have included machine-generated opens in the results to ensure consistency.

Analysis based on above dashboard

Email in 2026: Expert perspectives backed by billions of data points

We analysed billions of emails from the Email benchmark data between 2022 and 2025 – across industries, channels and customer journeys to uncover the patterns, shifts and behaviours driving inbox performance in 2026. Get actionable insights to elevate your own strategy.

Plus insights from global agency experts at NOBEARS, Lead Today, Wander Journeys, Happy Horizon and more!

Read now

How we calculate Email Benchmark

For a complete overview of how each metric in the Email Benchmark is defined and calculated, please refer to the glossary.

View glossary

Learn more about your industry

Looking to optimise your email marketing? Speak to someone at Deployteq today to see how you can leverage these important customer insights to inform your email strategies and actions.