{"id":49870,"date":"2023-01-26T16:11:20","date_gmt":"2023-01-26T16:11:20","guid":{"rendered":"https:\/\/www.email-benchmark.com\/bounce-rate\/"},"modified":"2025-03-20T13:55:44","modified_gmt":"2025-03-20T13:55:44","slug":"bounce-rate","status":"publish","type":"page","link":"https:\/\/www.email-benchmark.com\/pt\/bounce-rate\/","title":{"rendered":"Bounce rate"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#FFFFFF” z_index=”2″ custom_padding=”120px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”custom” background_image_width=”80%” background_position=”center_right” custom_margin=”6vh|auto|0vh|auto|false|false” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”4vw||0vw||false|false” custom_padding_tablet=”0px||0vw||false|false” custom_padding_phone=”0px||20px||false|false” background_last_edited=”off|tablet” background_image_width_tablet=”100%” background_position_tablet=”bottom_center” background_vertical_offset_tablet=”25%” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”inline-buttons” _builder_version=”4.19.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|300|||||||” header_text_color=”#FFFFFF” header_font_size=”1vw” header_letter_spacing=”-0.03em” header_line_height=”1.2em” header_2_font=”|700|||||||” header_2_font_size=”3vw” custom_margin=”||6vh||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”400ms” animation_intensity_slide=”2%” header_font_size_tablet=”32px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Taxa de Rejei\u00e7\u00e3o (Bounce Rate – BR)<\/span><\/h1>\n

O que \u00e9 a taxa de rejei\u00e7\u00e3o (BR) e porque \u00e9 importante?<\/span><\/h2>\n

A taxa de rejei\u00e7\u00e3o \u00e9 a percentagem de e-mails que n\u00e3o puderam ser entregues aos destinat\u00e1rios. \u00c9 importante porque destaca problemas com a sua lista de e-mails, como endere\u00e7os inv\u00e1lidos. Taxas de rejei\u00e7\u00e3o elevadas podem prejudicar a sua reputa\u00e7\u00e3o de remetente, tornando mais dif\u00edcil alcan\u00e7ar o seu p\u00fablico. Manter a sua taxa de rejei\u00e7\u00e3o baixa \u00e9 crucial para manter uma estrat\u00e9gia de e-mail marketing saud\u00e1vel e eficaz.<\/span><\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” next_background_color=”#f2f2f2″ admin_label=”Collaborate” _builder_version=”4.19.1″ _module_preset=”default” background_color=”#F4F4F4″ use_background_color_gradient=”on” background_color_gradient_direction=”170deg” background_color_gradient_stops=”#2b87da 0ex|#142994 100ex” background_color_gradient_unit=”ex” custom_margin=”||28px|||” custom_padding=”5vw||3vw||false|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_phone=”60px||60px||true|false” bottom_divider_style=”wave” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”|auto|36px|auto||” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”1%” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|||0%|false|false” custom_padding_phone=”|||0%|false|false” custom_padding_last_edited=”on|tablet” animation_direction=”bottom” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”||2vh||false|false” custom_margin_tablet=”||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”2%” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Tipos de rejei\u00e7\u00e3o<\/span><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Intuitive and powerful, Deployteq allows you to easily engage with your customers based on their behavior and interactions. <\/span><\/p>\n

<\/span>Simple drag-and-drop functionality, instantaneous segmentation, and the ability to integrate with any secure data source, build fully connected customer experiences across any channel on this single customer view marketing automation platform.<\/span><\/span><\/p>\n

” content_phone=”<\/p>\n

Intuitive and powerful, Deployteq allows you to easily engage with your customers based on their behavior and interactions. <\/span><\/p>\n

<\/span>Simple drag-and-drop functionality, instantaneous segmentation, and the ability to integrate with any secure data source, build fully connected customer experiences across any channel on this single customer view marketing automation platform.<\/span><\/span><\/p>\n

” content_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”1.5em” width_tablet=”” width_phone=”99%” width_last_edited=”on|phone” custom_margin=”||3px|||” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1200ms” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”]<\/p>\n

Rejei\u00e7\u00e3o dura:<\/strong><\/span><\/h3>\n
    \n
      \n
    • \n
      Defini\u00e7\u00e3o<\/strong>: Falha permanente de entrega devido a endere\u00e7os inv\u00e1lidos, dom\u00ednios inexistentes ou rejei\u00e7\u00f5es do servidor do destinat\u00e1rio.<\/div>\n<\/li>\n
    • \n
      Impacto<\/strong>: Endere\u00e7os de rejei\u00e7\u00e3o dura devem ser removidos da lista imediatamente para manter a qualidade da base de contactos.<\/div>\n<\/li>\n<\/ul>\n<\/ol>\n

      Rejei\u00e7\u00e3o suave:<\/strong><\/span><\/h3>\n

      <\/strong><\/span><\/p>\n

        \n
          \n
        • \n
          Defini\u00e7\u00e3o<\/strong>: Falha tempor\u00e1ria de entrega devido a caixa de entrada cheia, problemas do servidor ou e-mails de tamanho excessivo.<\/div>\n<\/li>\n
        • \n
          Impacto<\/strong>: Rejei\u00e7\u00f5es suaves podem ser resolvidas ao longo do tempo, mas rejei\u00e7\u00f5es repetidas devem ser monitoradas e removidas se persistirem.<\/div>\n<\/li>\n<\/ul>\n<\/ol>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_4_text_color=”#FFFFFF” header_4_font_size=”1.5vw” global_colors_info=”{}”]<\/p>\n

          Como calcular a taxa de rejei\u00e7\u00e3o?<\/strong><\/h4>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/www.email-benchmark.com\/wp-content\/uploads\/2024\/08\/Bounce-Rate-Definition.png” title_text=”Bounce Rate Definition” _builder_version=”4.19.1″ _module_preset=”default” width=”50%” height=”50%” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.email-benchmark.com\/” url_new_window=”on” button_text=”Download the benchmark” module_class=”download-benchmark-cta” _builder_version=”4.19.1″ _module_preset=”default” custom_button=”on” button_text_size=”1vw” button_text_color=”#FFFFFF” button_bg_color=”#007fff” button_border_width=”1px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”10px” button_letter_spacing=”-0.03em” button_font=”|600|||||||” button_use_icon=”off” custom_margin=”|0.8em|0px||false|false” custom_margin_tablet=”|8px|0px||false|false” custom_margin_phone=”||8px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0.3em|1.2em|0.3em|1.2em|true|true” custom_padding_tablet=”8px|20px|8px|20px|true|true” custom_padding_phone=”6px|12px|6px|12px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1600ms” animation_intensity_slide=”1%” button_text_size_tablet=”16px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#3399FF” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/email-benchmark.com\/wp-content\/uploads\/2023\/01\/deployteq_marketing-automation-channels_visual4-bg-blue.png” title_text=”deployteq_marketing-automation_visual1_stock” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Carousel News” _builder_version=”4.19.1″ _module_preset=”default” background_color=”#f2f2f2″ overflow-x=”hidden” overflow-y=”hidden” custom_margin=”-36px||||false|false” custom_padding=”5vh||9vh||false|false” custom_padding_tablet=”7vh||13vh||false|false” custom_padding_phone=”8vh||12vh||false|false” top_divider_color=”#EDF000″ top_divider_height=”135px” top_divider_repeat=”1x” top_divider_flip=”vertical” top_divider_arrangement=”above_content” bottom_divider_style=”wave” bottom_divider_color=”#f2f2f2″ bottom_divider_height=”73px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”48px” bottom_divider_height_phone=”34px” bottom_divider_height_last_edited=”on|phone” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_font_size=”67px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” custom_margin=”||3vh||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

          Benchmarking da taxa de cliques (CTR) de e-mail<\/span><\/h2>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#142893″ global_colors_info=”{}”]<\/p>\n

          O benchmarking ajuda os profissionais de marketing a comparar o desempenho dos seus e-mails com diferentes ind\u00fastrias, tipos de e-mail e regi\u00f5es. Quer comparar o seu desempenho com o da sua concorr\u00eancia? Fa\u00e7a o download do nosso Relat\u00f3rio Global de Benchmarking de E-mails 2024, que lhe dar\u00e1 acesso a:<\/span><\/p>\n

           <\/p>\n

            \n
          • \n
            As taxas de e-mail mais importantes por ind\u00fastria, incluindo viagens, ecommerce e retalho, financeiro, autom\u00f3vel e mais.<\/div>\n<\/li>\n
          • \n
            KPIs de e-mail para B2B e B2C, incluindo taxas de abertura (OR), taxas de clique (CTR), taxas de rejei\u00e7\u00e3o (BR) e mais!<\/div>\n<\/li>\n
          • \n
            Estat\u00edsticas de e-mails de marketing, newsletters e transacionais.<\/div>\n<\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”20px|20px|20px|20px|false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”left” header_2_font_size=”37px” custom_padding=”20px|20px||20px|false|false” global_colors_info=”{}”]<\/p>\n

            Obtenha acesso ao benchmark aqui<\/strong><\/h2>\n

            [\/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_width_all=”15px” border_color_all=”#FFFFFF” global_colors_info=”{}” sticky_enabled=”0″]