{"id":37608,"date":"2023-01-26T16:04:19","date_gmt":"2023-01-26T16:04:19","guid":{"rendered":"https:\/\/email-benchmark.com\/doorklikpercentage\/"},"modified":"2025-03-06T15:38:24","modified_gmt":"2025-03-06T15:38:24","slug":"clickthroughrate","status":"publish","type":"page","link":"https:\/\/www.email-benchmark.com\/nl\/clickthroughrate\/","title":{"rendered":"Click through rate"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#FFFFFF” z_index=”2″ custom_padding=”120px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_size=”custom” background_image_width=”80%” background_position=”center_right” custom_margin=”6vh|auto|0vh|auto|false|false” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”4vw||0vw||false|false” custom_padding_tablet=”0px||0vw||false|false” custom_padding_phone=”0px||20px||false|false” background_last_edited=”off|tablet” background_image_width_tablet=”100%” background_position_tablet=”bottom_center” background_vertical_offset_tablet=”25%” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”inline-buttons” _builder_version=”4.19.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#FFFFFF” header_font_size=”3vw” header_letter_spacing=”-0.03em” header_line_height=”1.2em” custom_margin=”||6vh||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”400ms” animation_intensity_slide=”2%” header_font_size_tablet=”32px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Click through rate
\n<\/span><\/h2>\n

Wat is de Click Through Rate<\/span> van een e-mail?<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Collaborate” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#F4F4F4″ use_background_color_gradient=”on” background_color_gradient_direction=”170deg” background_color_gradient_stops=”#2b87da 0ex|#142994 100ex” background_color_gradient_unit=”ex” custom_padding=”5vw||1vw||false|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_phone=”60px||60px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”1%” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|||0%|false|false” custom_padding_phone=”|||0%|false|false” custom_padding_last_edited=”on|tablet” animation_direction=”bottom” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”||2vh||false|false” custom_margin_tablet=”||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”2%” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Definitie Click Through Rate<\/span><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Intu\u00eftief en krachtig, Deployteq stelt je in staat om eenvoudig met je klanten te engagen op basis van hun gedrag en interacties. <\/span><\/p>\n

<\/span>Eenvoudige drag-and-drop functionaliteit, directe segmentatie en de mogelijkheid om te integreren met elke veilige data source, bouw volledig ge\u00efntegreerde customer experiences over elk kanaal op dit single customer view marketing automation platform.<\/span><\/span><\/p>\n

” content_phone=”<\/p>\n

Intu\u00eftief en krachtig, Deployteq stelt je in staat om eenvoudig met je klanten te engagen op basis van hun gedrag en interacties. <\/span><\/p>\n

<\/span>Eenvoudige drag-and-drop functionaliteit, directe segmentatie en de mogelijkheid om te integreren met elke veilige data source, bouw volledig ge\u00efntegreerde customer experiences over elk kanaal op dit single customer view marketing automation platform.<\/span><\/span><\/p>\n

” content_last_edited=”on|desktop” _builder_version=”4.19.1″ _module_preset=”default” text_line_height=”1.5em” width_tablet=”” width_phone=”99%” width_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1200ms” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”]De click through rate van een e-mail staat voor het aantal gemeten kliks ten opzichte van het aantal afgeleverde e-mails. De click through rate wordt als volgt berekend:
\n
\nUnieke kliks \/ afgeleverde e-mails<\/span>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.email-benchmark.com\/nl\/” url_new_window=”on” button_text=”Download de E-mail Benchmark” module_class=”download-benchmark-cta” _builder_version=”4.19.1″ _module_preset=”default” custom_button=”on” button_text_size=”1vw” button_text_color=”#FFFFFF” button_bg_color=”#007fff” button_border_width=”1px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”|600|||||||” button_use_icon=”off” custom_margin=”|0.8em|0px||false|false” custom_margin_tablet=”|8px|0px||false|false” custom_margin_phone=”||8px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0.3em|1.2em|0.3em|1.2em|true|true” custom_padding_tablet=”8px|20px|8px|20px|true|true” custom_padding_phone=”6px|12px|6px|12px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1600ms” animation_intensity_slide=”1%” button_text_size_tablet=”16px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#3399FF” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.email-benchmark.com\/wp-content\/uploads\/2023\/01\/deployteq_marketing-automation-channels_visual4-bg-blue.png” title_text=”deployteq_marketing-automation_visual1_stock” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”8vw||100px||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.email-benchmark.com\/wp-content\/uploads\/2023\/01\/placeholder-itg-horizontal-transparent-1.png” title_text=”campagne-planning” align=”center” _builder_version=”4.19.1″ _module_preset=”default” background_image=”https:\/\/www.email-benchmark.com\/wp-content\/uploads\/2023\/01\/campaign-planning.jpg” width=”90%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” custom_css_main_element=”border-radius:20px;” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”||2vh||false|false” custom_margin_tablet=”||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Gemiddelde click through rate<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

De gemiddelde CTR dit jaar is 3,04%. Dit percentage verschilt sterk per sector en branche. Wilt je weten hoe jouw click through rate scoort ten opzichte van het gemiddelde van jouw branche? Download dan snel de E-mail Benchmark.<\/p>\n

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Click through rate tips<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

De CTR geeft je een idee van hoe je totale database reageert op de e-mail die je hebt verzonden. Dit percentage vertelt je nog niet over de effectiviteit van je gehele campagne, maar al wel over in welke mate je database of mailinglijst bereid is te interacteren met je e-mails. veel over de bereidheid van de mensen in je database of mailinglijst om je e-mails te lezen. Zorg er dus voor dat je content relevant is voor je doelgroep. In de E-mail Benchmark 2025 vind je verschillende tips en tricks om de relevantie van je content te optimaliseren.<\/p>\n

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Click through rate Wat is de Click Through Rate van een e-mail?Definitie Click Through RateDe click through rate van een e-mail staat voor het aantal gemeten kliks ten opzichte van het aantal afgeleverde e-mails. De click through rate wordt als volgt berekend: Unieke kliks \/ afgeleverde e-mailsGemiddelde click through rateDe gemiddelde CTR dit jaar is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-37608","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/pages\/37608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/comments?post=37608"}],"version-history":[{"count":25,"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/pages\/37608\/revisions"}],"predecessor-version":[{"id":50052,"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/pages\/37608\/revisions\/50052"}],"wp:attachment":[{"href":"https:\/\/www.email-benchmark.com\/nl\/wp-json\/wp\/v2\/media?parent=37608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}