{"id":37569,"date":"2023-01-26T14:42:46","date_gmt":"2023-01-26T14:42:46","guid":{"rendered":"https:\/\/email-benchmark.com\/open-rate\/"},"modified":"2025-05-09T12:41:47","modified_gmt":"2025-05-09T12:41:47","slug":"open-rate","status":"publish","type":"page","link":"https:\/\/www.email-benchmark.com\/nl\/open-rate\/","title":{"rendered":"Open rate"},"content":{"rendered":"

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Email open rate
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Wat zijn email open rates<\/span> (OR) en waarom zijn ze belangrijk?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Een open rate is het percentage ontvangers dat je e-mail heeft geopend. Dit is belangrijk omdat het laat zien hoe aansprekend je onderwerpregels zijn en hoe ge\u00efnteresseerd je ontvangers zijn. Als ze je e-mail niet openen, doet de rest er al niet toe. Een goede open rate is dus essentieel voor effectieve e-mailmarketing.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Collaborate” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#F4F4F4″ use_background_color_gradient=”on” background_color_gradient_direction=”170deg” background_color_gradient_stops=”#2b87da 0ex|#142994 100ex” background_color_gradient_unit=”ex” custom_padding=”5vw||1vw||false|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_phone=”60px||60px||true|false” da_disable_devices=”off|off|off” global_module=”50135″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_class=”eb-row” _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”1%” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|||0%|false|false” custom_padding_phone=”|||0%|false|false” custom_padding_last_edited=”on|tablet” animation_direction=”bottom” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”||2vh||false|false” custom_margin_tablet=”||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”2%” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Definition open rate<\/span><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Intuitive and powerful, Deployteq allows you to easily engage with your customers based on their behavior and interactions. <\/span><\/p>\n

<\/span>Simple drag-and-drop functionality, instantaneous segmentation, and the ability to integrate with any secure data source, build fully connected customer experiences across any channel on this single customer view marketing automation platform.<\/span><\/span><\/p>\n

” content_phone=”<\/p>\n

Intuitive and powerful, Deployteq allows you to easily engage with your customers based on their behavior and interactions. <\/span><\/p>\n

<\/span>Simple drag-and-drop functionality, instantaneous segmentation, and the ability to integrate with any secure data source, build fully connected customer experiences across any channel on this single customer view marketing automation platform.<\/span><\/span><\/p>\n

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Open rate: Het percentage ontvangers die een e-mail hebben geopend in verhouding tot het totale aantal afgeleverde e-mails. Open rates zijn belangrijk omdat een hoge open rate aangeeft dat je onderwerpregel en afzendernaam aansprekend genoeg zijn voor ontvangers om je e-mail te openen. Het is een cruciale statistiek om de eerste engagement van e-mailcampagnes te beoordelen.<\/span><\/div>\n
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Sinds 2021 zijn we voorzichtiger omgegaan met de beoordeling van open rates, doordat we proxy en machine generated opens uit de resultaten zijn gaan filteren.<\/span><\/div>\n
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Hoe bereken je de open rate?<\/span><\/div>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.email-benchmark.com\/wp-content\/uploads\/2025\/03\/1-1.png” alt=”OR” title_text=”1″ _builder_version=”4.27.4″ _module_preset=”default” width=”50%” height=”50%” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.email-benchmark.com\/” url_new_window=”on” button_text=”Download de Email Benchmark” module_class=”download-benchmark-cta” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”1vw” button_text_color=”#FFFFFF” button_bg_color=”#007fff” button_border_width=”1px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”10px” button_letter_spacing=”-0.03em” button_font=”|600|||||||” button_use_icon=”off” custom_margin=”|0.8em|0px||false|false” custom_margin_tablet=”|8px|0px||false|false” custom_margin_phone=”||8px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0.3em|1.2em|0.3em|1.2em|true|true” custom_padding_tablet=”8px|20px|8px|20px|true|true” custom_padding_phone=”6px|12px|6px|12px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1600ms” animation_intensity_slide=”1%” button_text_size_tablet=”16px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#3399FF” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.email-benchmark.com\/wp-content\/uploads\/2023\/01\/deployteq_marketing-automation-channels_visual4-bg-blue.png” title_text=”deployteq_marketing-automation_visual1_stock” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”5vw||100px||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” global_module=”50145″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ module_class=”reverse” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”||2vh||false|false” custom_margin_tablet=”||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Hoe kan ik mijn open rate be\u00efnvloeden?<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Er zijn verschillende factoren die de open rate be\u00efnvloeden. Marketeers moeten continu verbeteren en hun campagnes testen voor het beste resultaat. Hier zijn een paar dingen die je kunnen helpen om je e-mailresultaten te verbeteren.<\/span><\/p>\n

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    Onderwerpregel<\/strong>: Een krachtige, relevante en intrigerende onderwerpregel kan de open rates een enorme boost geven.<\/div>\n<\/li>\n
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    Afzender<\/strong>: Een bekende en vertrouwde afzender zorgt voor meer geopende e-mails bij de ontvangers.<\/div>\n<\/li>\n
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    Preheader<\/strong>: De preview tekst die verschijnt naast de onderwerpregel kan de beslissing om de mail wel of niet te openen be\u00efnvloeden.<\/div>\n<\/li>\n
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    Timing<\/strong>: Het versturen van e-mails op tijdstippen en dagen dat ontvangers het vaakst hun inbox checken kan de open rates verbeteren.<\/div>\n<\/li>\n
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    Segmentatie en personalisatie<\/strong>: Het op maat maken van e-mails voor specifieke doelgroepen verhoogt de relevantie en engagement.<\/div>\n<\/li>\n
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    E-mailfrequentie<\/strong>: Een juiste e-mailfrequentie helpt bij het engaged houden van je doelgroep zonder ze te overspoelen.<\/div>\n<\/li>\n
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    Lijstkwaliteit<\/strong>: Schone en ge\u00fcpdatet verzendlijsten met betrokken inschrijvers verhogen de open rates.<\/div>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/www.email-benchmark.com\/” url_new_window=”on” button_text=”Meer tips” module_class=”download-benchmark-cta” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”1vw” button_text_color=”#FFFFFF” button_bg_color=”#007fff” button_border_width=”1px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”10px” button_letter_spacing=”-0.03em” button_font=”|600|||||||” button_use_icon=”off” custom_margin=”|0.8em|0px||false|false” custom_margin_tablet=”|8px|0px||false|false” custom_margin_phone=”||8px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0.3em|1.2em|0.3em|1.2em|true|true” custom_padding_tablet=”8px|20px|8px|20px|true|true” custom_padding_phone=”6px|12px|6px|12px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1600ms” animation_intensity_slide=”1%” button_text_size_tablet=”16px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#3399FF” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ module_class=”pa-inline-buttons” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.email-benchmark.com\/wp-content\/uploads\/2023\/01\/deployteq_homepage_visual6.png” title_text=”deployteq_homepage_visual6″ _builder_version=”4.19.1″ _module_preset=”default” width=”80%” min_height=”80%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-87baf0bd-3333-4a1e-bd14-e2369c3cbbb7″ custom_padding=”4vw||100px||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-87baf0bd-3333-4a1e-bd14-e2369c3cbbb7%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_class=”eb-row” _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_font_size=”67px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” custom_margin=”||3vh||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Benchmarking email OR<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#142893″ global_colors_info=”{}”]<\/p>\n

    Benchmarken helpt marketeers om hun e-mailresultaten te vergelijken met verschillende branches, e-mailtypes en regio’s. Wil je jouw resultaten vergelijken met je concurrentie? Open onze Email Benchmark 2025. Dit rapport geeft je toegang tot:<\/span>\u00a0<\/p>\n

     <\/p>\n

      \n
    • \n
      De belangrijkste e-mail ratio’s per branche, inclusief travel, retail & e-commerce, finance, automotive en meer.<\/div>\n<\/li>\n
    • \n
      E-mail KPI’s voor zowel B2B als B2C, inclusief open rates (OR), click through rates (CTR), bounce rates (BR) en meer!<\/div>\n<\/li>\n
    • \n
      Marketing, nieuwsbrief en transactionele e-mailstatistieken.<\/div>\n<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”pa-inline-buttons” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_text_align=”left” header_2_font_size=”37px” custom_padding=”20px|20px||20px|false|false” global_colors_info=”{}”]<\/p>\n

      Krijg toegang tot de benchmark hier<\/strong><\/h2>\n

      [\/et_pb_text][et_pb_code _builder_version=”4.19.1″ _module_preset=”default” background_color=”#FFFFFF” border_radii=”on|20px|20px|20px|20px” border_width_all=”15px” border_color_all=”#FFFFFF” global_colors_info=”{}”]