Email Open Rate

Average Open Rate

The average Open Rate this year is 24.63%. This is slightly lower than last year (25.59%). Want to know how your Open Rate scores relative to the average or your industry? Then quickly download the Email Benchmark.

Email Open Rate

The Email Open Rate represents the unique number of times that an email is displayed to a recipient. The Open Rate is calculated as follows:

Unique confirmed opens / Delivered emails

Open Rate per industry, per device

Open Rate B2B versus B2C

Email Open Rate tips

Two of the most important tips to increase your email open rate are testing your subject line and the timing of your sending. With your subject line you can think of testing personalization and short versus long subject lines. For example, you can test the timing of your sending based on data from the Email Benchmark . Grab the send time with the highest Open Rate and compare it, for example, with the send time of the lowest Send Rate. Want to get more email marketing tips?

Download Email Benchmark now!

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