Email Bounce Rate

Average Bounce Rate

The average Bounce Rate is 0.24%. This means that 99.76% of the e-mails are delivered to the mailbox. Email marketing software Clang contributes to this score. Want to know how your Bounce Rate scores compared to the average or your industry? Then quickly download the Email Benchmark.

Email Bounce Rate

The Email Bounce Rate stands for the number of temporary (soft bounce) and permanently (hard bounce) rejected emails. The Bounce Rate is calculated as follows:

Number of rejected emails / Number of sent emails

Bounce Rate per industry

Bounce Rate B2B versus B2C

Email Bounce Rate tips

The Bounce Rate is an important rate to take into account. You obviously do not want to increase this, but rather decrease it. The two most important tips to reduce your Email Bounce Rate is to ensure that you use a good, segmented database and make sure that your email is not too large. By sending a heavy email, the mailbox of your users can designate this as SPAM and that is of course not the intention. Always test your email thoroughly before sending it out. Want to get more email marketing tips?

Download Email Benchmark now!

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