The Email Open Rate represents the unique number of times that an email is displayed to a recipient. The Open Rate is calculated as follows:
Unique confirmede opens
Open Rate per industry, per device
Two of the most important tips to increase your email open rate are testing your subject line and the timing of your sending. With your subject line you can think of testing personalization and short versus long subject lines. For example, you can test the timing of your sending based on data from the Email Benchmark . Grab the send time with the highest Open Rate and compare it, for example, with the send time of the lowest Send Rate. Want to get more email marketing tips?