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The Email Click Through Rate stands for the number of clicks seen over the number of delivered emails. The Click Through Rate is calculated as follows:
CTR per industry, per device
One of the most important tips to increase your email Click Through Rate is the use of interactive elements in your email, like an Image Gallery or Tooltips in Email. By using the elements, you challenge users to click, creating a nice interaction for the user. These clicks must of course also add something to the customer experience, otherwise users will click less quickly. The use of attractive CTAs is of course also an important part of raising your CTR! Want to get more email marketing tips?